In her article Why Don’t Companies Just Encrypt All Their Data? Sara Castellanos details the traditional trade-offs that enterprises make between data security and utility. As she states:
While citing executives from Microsoft Azure and Box, who acknowledge that "security trumps everything else", she insightfully recognizes that there is a novel approach to this dilemma that leverages encryption in-use. "New York-based startup Inpher Inc., for example, has developed technology that enables data to be processed while it remains encrypted, allowing machine learning and analytics to be run without ever exposing the data."