"Jordan Brandt from Inpher highlighted that the privacy issue is tightly coupled, though not synonymous, with trust. Jordan added that ‘now we have very standard implementations of SSL and cryptographic protocols that enable us to establish trust between the buyer and the seller. Obviously e-commerce is now firmly established and we’re not going back. And I think some of the same issues are challenging broader adoption of blockchain implementations today. If we look at these fundamental technologies and what’s changing in the cryptographic world, there’s a lot of innovations happening. Interledger being one, and the other in which we’re operating in, is what happens when you can compute encrypted data. This means that I, as an individual, have sensitive information, whether it’s financial transactions or even my genetic data, and I can trust a third party to compute that on my behalf, without them knowing anything about the data itself. This really changes the idea of the trust model and I don’t need to trust a third-party. I don’t need even a distributed trust model.’"